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G-Mana Expands Partnerships to Strengthen OTT/CTV Monetization

28 September 2026

Hanover, PA– G-Mana, the premier provider of streaming monetization infrastructure, is broadening its technology alliances to fortify its OTT and CTV ecosystem. The company's latest move: a strategic partnership with VisualOn to introduce interactive server-side ad insertion (SSAI) capabilities across platforms and devices.

G-Mana's Dominant Role in Streaming Monetization

G-Mana has established itself as a key player in the OTT and CTV monetization space, providing a unified infrastructure to optimize fragmented workflows. Its proprietary SSAI platform and G-Mana Ad Solutions suite offer broadcasters a streamlined path to enhance ad revenue while maintaining broadcast-grade reliability and stream continuity.

The VisualOn Collaborative Solution: Interactive SSAI

The VisualOn alliance represents a significant expansion of G-Mana's SSAI offering. By integrating VisualOn's Adflow player with G-Mana's core platform, the partners are delivering interactive SSAI across the entire streaming landscape for the first time. This joint solution supports a wide array of dynamic ad formats, from overlays and L-shaped ads to picture-in-picture and sponsors.

A Connected Ecosystem for Fragmented Ad Inventories

The combined G-Mana-VisualOn platform provides a cohesive way to monetize the diverse touchpoints of fragmented ad inventories. It offers programmatic buying at scale, real-time ad decisioning, and full transparency for publishers and FAST channels. "This partnership is about more than just expanding ad capabilities," said G-Mana's CEO. "It's about giving broadcasters and streamers a holistic solution to grow revenue while continually enhancing the viewer experience."

Interactive Ad Formats and Innovation-Ready Workflows

The technological backbone of the G-Mana-VisualOn solution includes support for:

- Overlays and L-shaped ads

- Picture-in-picture (PiP)

- Advertiser-defined underlays

- Sponsorship opportunities

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These capabilities are matched with G-Mana's innovation-ready workflows, giving customers a future-proof platform for introducing new ad types and technologies without disrupting live streams.

A Strategic Ecosystem Play

While the VisualOn collaboration is notable in itself, it is but one part of G-Mana's ecosystem strategy. The company has also partnered with Microsoft to offer its services on the Azure marketplace, aligning with a major cloud provider that boasts a sizable customer base of broadcasters and OTT operators.

G-Mana has also built relationships with a broad network of ad exchanges and ad networks, providing a robust advertiser-facing side to complement its suite of publisher tools.

That partnership strategy has already yielded significant traction. A pre-announcement of the VisualOn collaboration, showcased at IBC 2023 in Amsterdam, generated buzz among industry leaders. And the company says that the solution's select launch has already attracted interest from major FAST players and OTT platforms.

The demand reflects the need among broadcasters and streamers to find better ways to monetize their expanding reach across devices and platforms. It also highlights how interactive ad formats and more sophisticated SSAI tools are becoming essential in the OTT landscape.

"G-Mana's push into partnering and platform expansion is part of a trend we're seeing across the industry," said an analyst tracking the streaming adtech sector. "SSAI is no longer just about server-side decisioning. Broadcasters are increasingly focusing on the viewer experience, ad performance, and integration with larger data and analytics platforms."

With this collaboration, G-Mana is positioning itself at the forefront of that trend, using partnerships to scale and accelerate the innovation pace. The VisualOn offering — with its programmatic and ad-viewing innovations — plays a key role as they prepare for the next wave of growth in SSAI: API integration with content recommendation engines, support for AI-based ad creation, and hardware-accelerated ad delivery.

For now, G-Mana and VisualOn can point to immediate benefits for customers: new ad formats deployed at scale, creating fresh revenue streams. With the latest collaboration, they're demonstrating that the future of streaming monetization is being built today.